This was originally posted on the Voices of CAA Blog, which got fatally dismembered in a CMS upgrade. One of the reasons I wanted to start a CAA blog was because I was inspired by all the great essays that Jack Norris and Matt Ball of Vegan Outreach have written. Their most recent piece is entitled A New World, Piece by Piece, and is well worth reading. By and large, I agree with this essay, and it fits in well with CAA’s mission.

This was originally posted on the Voices of CAA Blog, which got fatally dismembered in a CMS upgrade. A while ago, I read parts of The Lifelong Activist by Hillary Rettig. Rettig comes from a business background, and that strongly influences her take on how to be an effective activist. One idea she brought up was that a lot of what we do as activists is basically marketing. We are trying to “sell” an idea to people, and get them to make a change based on that idea.